|Parsippany, NJ Feb 19, 2008 - For many people, the idea of a car trip without music is unthinkable. From compact discs to MP3 players to satellite radio, travelers always want to bring along the perfect soundtrack for their road trip. Now eMusic, the world's largest digital retailer of independent music, is teaming up with Avis to offer free music with every car rental.
Avis renters can choose from eMusic's vast catalogue of more than three million music tracks and will receive five free tracks for every rental up to four days in length, and ten tracks for rentals more than five days in length. Avis will also offer renters who complete a reservation the eMusic free "Daily Download."
To help them get the most out of their travel, eMusic and Avis will provide renters with exclusive playlists developed by dedicated "eMusicologists" themed for holiday weekends, specific destinations and more. Recent playlists have included "Country Roads," featuring Taylor Swift and Patsy Cline, "American Roots," including jazz and blues masters such as John Coltrane and John Lee Hooker, and a variety of Christmas holiday playlists. Avis customers can also sign up for an eMusic free trial and use the service to discover more great music and audiobooks for their next business or leisure trip, and because eMusic provides all tracks in the universally compatible MP3 format, they can easily transfer those tracks to any digital music device or burn to CD for use in their car, home or portable music player.
eMusic's artists include indie rockers such as Arcade Fire and Spoon, legendary performers Johnny Cash and Creedence Clearwater Revival and seminal jazz masters such as Bill Evans, John Coltrane and Miles Davis. eMusic's long-standing devotion to authentic sounds and adult customers led Avis to partner with the company as its exclusive music partner.
"We're always looking for ways to enhance the rental experience and help make trips more enjoyable for customers," said Becky Alseth, senior vice president of marketing for Avis Budget Group, parent company of Avis. "Music and driving go hand-in-hand, so eMusic is the perfect way for our customers to find songs to capture the mood of their trip. It's just another way that 'We Try Harder' to make each trip memorable."
"eMusic is looking forward to helping Avis customers create the ideal soundtrack for their next business or pleasure trip," said Kip Morgan, eMusic chief marketing officer. "Both Avis and eMusic focus on adventurous adult customers, and eMusic offers them the chance to discover more than three million tracks of expertly curated independent rock, jazz, classical, electronic and world music."
To receive free music downloads, customers must enroll in the Avis eMusic Giveaway at www.avis.com/emusic. Car rental reservations must be made through avis.com or through the Avis reservation center at 1-888-777-AVIS. An e-mail containing eMusic download codes will be automatically sent after customers complete each qualifying rental. For more information, visit www.avis.com/emusic.
eMusic (www.emusic.com) is a digital entertainment retailer focused on serving customers aged 25+ by offering independent music and audiobooks in a universally compatible format at a great value. It is the world's largest retailer of independent music and the world's second-largest digital music service, with more than three million tracks from 27,000 of the world's leading independent labels and over 1,500 titles from top audiobooks publishers. To serve its customers, eMusic provides award-winning editorial content, a vibrant online community and unrivaled music discovery tools. eMusic's subscription-based service offers 25 free downloads or one free book at sign-up, giving consumers an inexpensive, low-risk way to explore great new music and books they wouldn't find otherwise. Its universally compatible MP3 files play on any device including the iPod«. Based in New York with an office in London, eMusic.com Inc. is wholly owned by Dimensional Associates, Inc., the private equity arm of JDS Capital Management, Inc.
Avis Rent A Car System, LLC and its subsidiaries operate one of the world's leading car rental brands, providing business and leisure customers with a wide range of services at more than 2,100 locations in the United States, Canada, Australia, New Zealand and the Latin American / Caribbean region. Avis is one of the world's top brands for customer loyalty, ranking as the number one car rental company in the 2007 Brand Keys« Customer Loyalty Index. The company is a wholly owned subsidiary of Avis Budget Group, Inc. (NYSE: CAR). For more information, visit www.avis.com.
Alice Pereira, Avis
Denise Yantin, eMusic
Nicole Laster, Maloney & Fox for eMusic