AVIS OFFERS ECOHANGERS® TO SUIT THE NEEDS OF ITS FREQUENT TRAVELERS
PARSIPPANY, N.J., February 17, 2009 - Avis Rent A Car today announced that its most loyal customers now have a convenient and eco-friendly way to keep their coats, suit jackets or other garments wrinkle-free in their rental vehicle. The Company is offering hangers made of 100 percent recycled and recyclable material at nine Avis airport locations in the United States to members of its Avis Preferred and Avis First programs.
The EcoHangers®, from Hanger Network In-Home Marketing Solutions, are available while supplies last at select U.S. airport locations, including: Atlanta, Detroit Metropolitan, Las Vegas, Newark Liberty, Phoenix, San Diego, San Francisco, Seattle and Washington Dulles.
As an added benefit, the hangers, which are made from post-consumer recycled paper and the plastic caps from water/soda bottles and which use vegetable dye and non-toxic glues, feature special offers exclusively for Avis Preferred and Avis First customers. Now through June 15, 2009, members can enjoy a third weekend day free or $50 off a weekly rental when they utilize the coupon code on the hanger and use an American Express® Card to pay for their rental.
"Avis has a new wrinkle for travelers to keep them looking sharp and let them tend to more pressing business," said Becky Alseth, senior vice president of marketing at Avis Budget Group, parent company of Avis. "These hangers are the latest convenience Avis offers to enhance the customer's rental experience. They are portable and allow travelers to carry garments safely in their vehicle and to their destinations in an environmentally-friendly way."
"We applaud Avis' innovation and leadership in executing this unique program," said Jeff Jensen, chief executive officer of Hanger Network. "Avis is able to provide frequent renters with a distinctive in-vehicle amenity. EcoHangers provide a unique way for advertisers and marketers to achieve their goals and, at the same time, show that environmental stewardship goes hand-in-hand with business success."
Avis First rewards frequent renters with a host of benefits including a two-day weekend rental reward after every fourth qualifying rental. Additional benefits include free car class upgrades when available; access to a members-only Web site, www.avisfirst.com, which tracks rental activity and reward redemption; and special offers.
To be eligible for Avis First, U.S. resident customers must rent with their Wizard number and be enrolled in Avis Preferred. When an Avis Preferred member has completed 12 qualifying rentals or 35 qualifying rental days in a calendar-year period, they are automatically invited and enrolled into Avis First. Upon activation of their Avis First membership, customers are e-mailed their first two-day weekend rental reward. Avis First member rentals are tracked and coupons for subsequent two-day weekend rental rewards are automatically e-mailed after every fourth qualifying rental. Members may earn up to eight two-day weekend rewards per calendar year. Rewards are valid at participating Avis locations in the United States (excluding the New York Metropolitan area), Canada, Puerto Rico and the U.S. Virgin Islands. Holiday and other black out periods may apply.
To register for free membership in Avis Preferred, visit www.avis.com/preferred. To learn more about becoming a member of Avis First, visit www.avis.com/preferred-avisfirst. To make a reservation, visit www.avis.com or call (888) 777-AVIS.
Avis also offers car rental deals on one way and weekend car rentals at select airport and neighborhood locations.
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