AVIS LAUNCHES NEW MARKETING CAMPAIGN
PARSIPPANY, N.J., August 27, 2012 - Avis Car Rental today launched a new integrated marketing campaign, "It's Your Space," that aims to redefine and elevate the role of the rental car in corporate travelers' busy lives. The campaign centers on how business professionals use the space inside the rental vehicle to be productive and recharge when traveling.
The campaign includes three national TV commercials, each of which depicts an array of business travel experiences:
The campaign's initial flight will run through November 2012. The TV spots will air on network and cable television and will be supported by print advertisements in national newspapers and business publications such as The Wall Street Journal, The Economist and Sports Illustrated, as well as online media and airport terminal displays.
In addition, Avis will unveil an experiential iPad campaign that brings to life the idea of "It's Your Space" through a series of highly interactive scenarios, including "Your get amped space", "Your inner peace space" and "Your game on space".
"Brand marketing to drive profitable growth is one of our strategic growth initiatives," said Ms. Haas. "This campaign is our latest effort in delivering against this key objective."
The campaign was created by Leo Burnett Business, who was recently appointed Avis' advertising agency of record. Media planning, buying and placement is being handled by Spark, a division of Starcom Media Group and Avis' media agency of record.
For more information or to view the TV commercials, visit www.avis.com/tv.