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| AVIS OFFERS CASH INCENTIVES TO INDIVIDUAL TRAVEL AGENTS
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Parsippany, NJ Mar 20, 2002 - Avis Rent A Car today announced the launch of Club Red 2002, this year's edition of the rental car company’s highly successful incentive program for travel agents. Launched this month for the eighth consecutive year, Club Red rewards agents with $5 for every qualifying weekend or weekly rental that includes a Saturday.
"The travel agent community remains critical to our success," said Daryl Thrasher, Vice President of Travel Industry Sales & Marketing. "In addition to our We Try Harder service and many agent resources, Club Red is our way of giving travel agents one more reason to book Avis car rentals for their clients."
Club Red members earn $5 for qualifying rentals at all Avis locations in the United States and Canada, regardless of whether it is a leisure, corporate or government booking. (Puerto Rico and the U.S. Virgin Islands also qualify, as do many European destinations). Just as important, their clients get Avis quality and commitment to service. Certain black out periods apply.
Agents can enroll in Club Red at Avis' travel agent-dedicated web site, www.avisagent.com, or by calling the Club Red Hotline, 1-800-555-9RED. Once enrolled, agents simply enter their Club Red Membership Code into the booking format of their GDS bookings, or mention it when making telephone reservations through the Avis toll-free reservation number, 1-800-331-1212. They can also earn money for their Club Red bookings made through www.avisagent.com, which serves as a source for general information about Club Red and all other Avis travel agent programs, products and rental deals.
The cash awards can be securely deposited directly into agents' personal bank accounts or issued as bank checks. Members automatically receive the awards every two months and also receive a bi-monthly statement showing all booking, earning and award payment activity. In addition, www.avisagent.com, lets agents view online their 'real time' personal account information.
Last year, Avis awarded over $2 million dollars in cash awards to more than 28,000 agents through the Club Red program.
"The Club Red program continues to demonstrate our ongoing support and commitment to travel agents," added Charles Patricolo, Avis Director of Travel Industry and Corporate Accounts Marketing. "We believe that Avis offers extra value to renters, and Club Red lets us extend that extra value to our travel agent partners."
Club Red 2002 will run through December 31, 2002. Complete details about the program are available at avisagent.com, by accessing keyword RED in GDS or by calling the Club Red Hotline at 1-800-555-9RED.
Avis Rent A Car System, Inc. and its subsidiaries operate the world’s second largest general-use car rental business, providing business and leisure customers with a wide range of services at nearly 1,700 locations in the United States, Canada, Australia, New Zealand and the Latin/American Caribbean region. Avis is recognized as the industry leader in applying new technologies to grow its business and is one of the world’s top brands for customer loyalty. In 2001, Avis tied for first place in customer satisfaction for business travelers in the J.D. Power and Associates survey of car rental companies and was ranked number one brand overall among 147 ranked in the Brand Keys® Customer Loyalty Awards. The company is a wholly owned subsidiary of Cendant Corporation (NYSE: CD), a diversified global provider of business and consumer services primarily within the real estate and travel sectors.
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